Skincare brand NIVEA India has announced the appointment of Geetika Mehta as the new managing director. Geetika brings a wealth of experience and expertise to steer the brand, reinforcing NIVEA India's commitment to being a leading brand in the field of skincare.

Geetika has joined NIVEA with a distinguished career in the FMCG sector and has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil, and South Africa. 

Previously, Geetika held key leadership positions at Hershey India for 2.5 years and she spent 18 years at Hindustan Unilever Limited. In her role, she was responsible for managing cross-functional teams and contributing significantly to the success and profitability of brands she has been associated with. 

Commenting on her new role, Geetika Mehta said, “As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA's position as the skincare brand of choice for millions of Indians.”