Persistent Systems, a global services and solutions company delivering digital engineering and enterprise modernisation, today announced the appointment of Gurvinder Sahni as its Chief Marketing Officer. 

In this role, he will be responsible for leading and setting the strategic vision for Persistent’s global marketing team. 

He will be a member of Persistent’s executive leadership team and is based out of New Jersey, USA.

Sahni joins Persistent with extensive experience in global enterprise marketing transformation. He joins the company after 20 years at Wipro, spanning various leadership roles, including Chief of Staff for the Chairman’s office, Strategic Advisor to the Chief Growth Office and Chief Marketing Officer, among others. 

“With our recent announcement of $1 billion in annual revenue, it’s clear that our mission to help clients achieve sustainable growth through digital engineering and enterprise modernisation is resonating across industries. As we focus on our next phase of growth, Gurvinder’s extensive marketing experience and transformation expertise will allow us to expand our dominant market position and reach new clients around the world,” said Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent:

“I look forward to leveraging my experience and diverse skill set to drive growth and enhance the brand value. Together with the team, I am committed to delivering exceptional results and creating lasting value for our clients, team members, and stakeholders,” added Sahni.