Zupee, an online real money gaming company offering skill based casual and board games, has announced the appointment of Maneesh Goel as its chief financial officer (CFO).

“Goel will lead Zupee’s CFO function and help drive profitability with scale as well as strengthen controls and governance processes and contribute to the brands’ ongoing growth journey. With this appointment, Zupee stands to benefit from his expertise in understanding of organisational design, culture, scaling businesses, creating agile and efficient processes as well as corporate governance,” the company said in a statement.

Goel, a seasoned business leader comes with more than 20 years of experience in a wide range of finance and business functions within a host of diverse industries, having held a number of senior positions from CFO, CEO as well as board member positions. 

In the past, he has worked with brands like PayU, Den Snapdeal TV Shop, Dell and Times Internet among others.

“At Zupee, we aim to build a strong entrepreneurial and founder mindset within our teams while laying strong emphasis on growth and scalability. As we rapidly grow our business, Manish’s proven experience, track record of financial acumen and strategic thinking will help bring prudent capital utilization and drive profitability in the long run,” said Zupee’s founder, Dilsher Singh Malhi.

“Zupee has a unique value proposition and a strong foundation from which the company can build its vision and spearhead the emerging culture of skill-based online gaming in the country. There is tremendous potential for growth and value creation given the insightful use of human behavior theories that are intersected with technology along with a reliable and skilled team of passionate individuals. I look forward to being part of this exciting journey and collaborating with the Zupee team to further build this business in a sustainable and profitable way,” added Goel.

Since its inception in 2018, Zupee claims to have grown with over 95% market share in the casual and boardgame segment and has been installed by over 70 million users and employs over 300 individuals.

Founded by IIT Kanpur graduates, Malhi and Siddhant Saurabh and backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners, Zupee stands at $600 million valuation.