Coca-Cola Co. has promoted its India chief Atul Singh to deputy president, Pacific group, making him the first person of Indian origin to take on a role of that scale at the world’s largest beverage maker, Mint reported.

Singh, 53, who for close to eight years headed Coca-Cola’s India operations, with the additional responsibility of South-West Asian countries such as Sri Lanka, Bangladesh, Bhutan and Nepal, will now handle what the company considers “high-growth” markets. He will focus largely on the Greater China and South Korea business unit, which includes Taiwan, Mongolia, Hong Kong and Macau.

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