Adobe today announced the appointment of Prativa Mohapatra as Vice President and Managing Director for Adobe India. In this role, Prativa will lead Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud, reporting to Simon Tate, Adobe’s President for Asia Pacific (APAC).

Welcoming Prativa Mohapatra to Adobe, Simon Tate, President, Adobe APAC said, “Digital has become mission critical for businesses and Adobe’s market-leading technologies are seeing strong momentum. Prativa’s passion for technology, and ability to build stellar teams, will take our India business to the next level of growth.” 

Prativa’s career spans over 25 years in the technology industry. She joins Adobe from IBM, where she served as Vice President of Digital Sales for APAC. Prior to that, she led Sales for IBM India and South Asia where she was responsible for driving revenue for the company’s portfolio of solutions and services.  Through her various strategic roles at IBM since joining the company in 2002, Prativa has a wide range of experience including leading business transformations, scaling teams to meet hyper growth and evangelising Artificial Intelligence technology with customers. She started her career at PwC India.

On her appointment, Prativa said, “Adobe is uniquely positioned as an enabler for everyone — students, creative artists, small businesses, government agencies and the largest brands — to design and deliver exceptional digital experiences. I am thrilled to join the world class team at Adobe India and propel our business vision in the country.”

An alumnus of Xavier Institute of Management in Bhubaneswar, India. Prativa is an acknowledged industry leader and is passionate about building diverse teams and actively mentors women on their leadership journeys. It is this experience Adobe is hoping to leverage with this appointment.