Rediffusion has appointed Jai Talwar as the new Chief Talent Officer. Talwar will lead the human resources function at both Rediffusion and its sister agency, Everest.

On his appointment, Managing Director of Rediffusion, Sandeep Goyal said, "Jai is a very experienced professional. With varied exposure. He brings to Rediffusion his vast canvas of brands and relationships. Jai is one of the most affable and polite professionals in the advertising business. He will guide Rediffusion’s and Everest’s constant search for bright minds and young sparks. Jai’s varied interests outside advertising – music, poetry, food and more – make for eclectic tastes and this should help him get us a talent that is more exposed, more curious and more well-rounded."

Talwar is an industry veteran with about 39 years of experience in working with multiple media and advertising companies. He has previously worked with Hindustan Times, Reader's Digest, ZEE Networks, BW Businessworld, and advertising agencies such as Clarion and Ulka and has held various senior-level positions.

On his appointment, Talwar said "Rediffusion’s high standards in HR are epitomised by its founders. Diwan Arun Nanda was the first gold medalist of the first batch of IIM-Ahmedabad. Ajit Balakrishnan was from one of the early batches of IIM-Calcutta and then served for over a decade as its Chairman. We have always sought to recruit from the best educational institutions and bring the very best talent in the industry to Rediffusion. My job is to carry the baton forward.”