Broadcasting company Discovery Communications India has broaden the role of Vijay Rajput to head of DSPORT, its sports channel. Rajput is currently serving as Senior Vice President – affiliate sales and product distribution, with an additional responsibility of heading the company’s sports business in South Asia.
Rajput has spent more than three decades in the media industry. Prior to Discovery, he was Chief Operating Officer at sports broadcaster ESPN STAR Sports.
“We are yet to actualize the full potential of our sports business in India. This year, Vijay will lead efforts to ensure that DSPORT channel gets its rightful due in the sports broadcast arena," Megha Tata, managing director, Discovery – South Asia, shared in media.
Discovery is currently expanding its in-house sports-focused team considering the intense competition in the sports vertical. The company has also ended its relationship with third-party service provider Lex Sportel, bringing all services in-house, effective 14 February, 2020.
Rajput, is an accomplished professional with over 30 years of multi-functional experience in multinational companies in India including 19 years in the media industry. Prior to working with Discovery Networks, he had worked with ESPN, Fujitsu, Crompton Greaves, etc.