IPsoft, which relies on artificial intelligence to manage computer networks, is ready to disrupt the business process outsourcing (BPO) industry by using what it calls “cognitive technology” that enables machines to do the work of humans, the India-born founder of the New York-based company said.

“By Christmas you will see it in action in one of the largest media companies,” founder and Chief Executive Officer Chetan Dubetold ET in an exclusive interview.

IPsoft's cognitive technology assimilates information just like the human brain and processes it with reliability of computers to solve problems, he said. A global investment bank and a large media company will be among the first users of the cutting-edge technology, Dube said, but declined to identify the customers.

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