It is not government alone that is ‘of the people, by the people, and for the people.’ Organizations also are powered by their people force. No matter how many high tech systems, cutting edge technologies, or new age processes an organization gets in place, the ultimate failure or success of the organization depends on how much it is able to harness the people force it has.
Just like consumers are an organization’s external customers, its employees are its internal customers. And just like the experience of the external customers determines the organizational brand’s influence and popularity, the experience of the internal customers determines the organizational success. Hence just as a brand needs to know and understand its consumers, it is of equal importance that it understands its internal customers or employees.
Organizations wouldn't make assumptions about what their customers want in products or services, similarly, they shouldn't make any assumptions about what their employees want. Designing a superior employee experience is as important as designing a superior customer experience.
But how exactly can brands understand their consumers as well as their employees? How can they decode if the employee experience they are providing to their customers is meaningful for the employees? How can they make sure that just as their consumers associate them with a specific purpose, their employees too are able to have a meaningful work experience? It is these very dilemmas that Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, will decode at People Matters TechHR 2019.
Piyush has been named the most influential man in Indian advertising for eight consecutive years by The Economic Times and has won numerous awards including the civilian honor of the Padma Shri in 2016. Over the last 35 years, Piyush has influenced creative minds and shaped the Indian creative advertising industry like none other. In 2017, he became the first Indian to receive the Lion of Saint Mark Award for Lifetime Achievement, along with his brother Prasoon Pandey. This is Cannes Lions’ highest honour for legends in the communications industry.
For decades, he has helped countless Indian brands such as Cadbury, Fevicol and Asian Paints understand their consumers. At TechHR 2019, he will help organizations understand people or their external customers.
Piyush’s vast repertoire of consumer knowledge is very critical in today’s world given that an organization’s job to attract, develop, and keep its employees engaged and happy poses a strategic challenge in a talent landscape that has become increasingly more competitive and complex. As per figures from the latest PwC Annual Global CEO Survey and Universum’s 2020 Outlook Study, 38 percent of business leaders experience “extreme concern” over talent availability; almost 50 percent of C-Level executives say they are “unable” or “barely able” to hire the talent to meet their business needs; and 80 percent of CEOs are concerned about the availability of key skills. In addition, organizations that can deliver a strong candidate experience are 93 percent more likely to report significantly outperforming their industry peers financially.
No wonder, before organizations can hope to perform well financially, they have to first perform well on the emotional barometer of their employees.
As Maya Angelou famously said, “People don’t always remember what you say or even what you do, but they always remember how you made them feel.”
In the same light, Piyush, who has spent over four decades in helping brands make their consumers feel their best, will share insights on how organizations can do the same for their people-their employees, their first customers.
Don’t miss out the opportunity to engage in a tête-à-tête with Piyush Pandey at TechHR 2019 on 1st and 2nd August 2019 at The Leela Ambience, Gurugram. Register now.
Image Credits: Exchange4media