ToneTag, the sound-based proximity communications and payment services provider which is backed by Amazon,  Mastercard and Reliance Capital has appointed Vinay Trivedi as the head of its Human Resources division. 

As the head of the people function, he will create HR practices for ToneTag that will help its smooth transition into the next orbit of growth. He will particularly look at strengthening the recruitment and selection process at the company along with instituting apt performance management systems and a work culture that will instill pride and respect to make ToneTag an aspirational employer of choice.  Vinay will further look at bolstering the ToneTag brand as an employee-friendly organization that offers unbridled growth opportunities to its staff members. 

Vinay is an alumnus of XLRI, Jamshedpur and has rich experience of over 12 years across sectors such as IT, ITeS, Banking and Insurance in diverse roles. During the course of his career, he has worked with reputed organizations such as Accenture, Axis Bank, Future Generali India Life Insurance.

His expertise lies in managing HR generalist portfolios, entry level campus recruitment, volume hiring and academic Interface programs, recruitment, employee engagement, manpower budgeting and managing costs. At ToneTag, he will be focusing on all aspects of talent attraction, management, engagement and progression while working to ‘Invent experiences’ for its employees. 

Announcing the appointment, Kumar Abhishek, CEO & Founder ToneTag said, “We are thrilled to have Vinay on board with us as he has shown exemplary skill and potential through his previous roles at world-class companies. We are sure he will fuel our employees’ motivation with his unwavering enthusiasm to create an ecosystem of uninhibited productivity.”

On his appointment, Vinay said “At ToneTag, my overarching goals will be to set up scalable and agile processes that will make it an exceptional place to work. My mantra while setting up HR processes at ToneTag will be to think like a startup while behaving like an established organization. There will be flexibility as well as accountability for all intents and purposes. I aim to establish practices and work culture conducive to propel growth for ToneTag in the next 12 to 24 months globally.”

Headquartered in Bengaluru, ToneTag is a global technology solutions provider that operates at the intersection of technology and customer-focused innovation. It offers sound-based contactless payments, location-based services, and proximity-based customer engagement services, amongst others.