Eros International appoints ex ALT Balaji executive as CMO
Ex-Chief Marketing Officer of Alt Balaji, Manav Sethi has as joined Eros International Group Chief Marketing Officer.
In his new role, Sethi will look after the studio's brand marketing initiatives and digital business, including its video streaming service Eros Now.
According to the company statement, Sethi will work closely with Eros Digital CEO Rishika Lulla Singh and Executive Chairman & Group CEO Kishore Lulla.
Commenting on the development, Rishika Lulla Singh said, “The impact of digital technology on media consumption is growing at a rapid pace, making this sector one of the most exciting in present times. With Manav’s exceptional experience in media and entertainment space as well as an extensive global network of relationships.”
On his new innings with the company, Sethi said, “This is an exciting time for the media and entertainment space along with changing digital landscape and OTT revolution. I am thrilled to have the opportunity to join this amazing team to accelerate Eros’ growth as we continue to define the future of the entertainment industry.
Manav Sethi is an industry veteran with nineteen years of experience. He has worked with companies such as Reliance Big Entertainment, Ask Me and ALT Balaji.
Image Source- Afaqs