Orient Electric Limited, part of the diversified USD $2.8 billion CK Birla Group, has appointed Rajan Gupta as its Managing Director and CEO, effective April 4. Rajan has joined the OEL Board as a full-time Director and will be based in New Delhi.
In his new role, Rajan will provide strategic leadership to Orient Electric, driving significant scale and innovation. He will focus on building the organisation through organic and inorganic expansion, setting up cutting edge manufacturing facilities and strengthening the brand.
Rajan is a highly entrepreneurial executive, with outstanding commercial orientation, has joined Orient Electric from Hathway cable and Datacom where he was the MD and CEO, and Chairman of The Board, GTPL Hathway. Before Rajan, Rakesh Khanna was the CEO of Orient Electric.
He brings with him 25 years of diverse experience across various aspects of management, digital transformation, sales, marketing, P&L management, revenue growth management, go to market strategy, business turnaround, manufacturing operations and investor management, with exposure to multicultural leadership across various regions of India. He has honed his expertise at companies like Tata Telecom, Hindustan Coca Cola and Asian paints before his last role at Hathway cables.
CK Birla, Chairman, Orient Electric said, “Rajan’s extensive experience in scaling up businesses, brand consolidation, and strong customer engagement aligns well with our growth ambitions. Our value proposition to our customers and stakeholders remains unchanged and we will continue to invest behind product expansions and customer linked solutions. I look forward to seeing Orient Electric reach new heights under Rajan’s stewardship.”