Direct-to-consumer (D2C) beauty and personal care conglomerate The Good Glamm Group has appointed Asad Raza Khan as its global commercial officer.  

He will be responsible for leading the entire international business for the Good Glamm Group increasing the footprint of the conglomerate globally. 

Khan brings with him nearly two decades of FMCG and beauty experience. In his most recent role as the global business leader for Procter & Gamble’s The Art of Shaving (Gillette), Khan led and built Art of Shaving’s global business and operations outside of the US. 

“I am thrilled to join Good Glamm Group and build the international team from ground zero. The international division gives Good Brands Co. an opportunity for global growth leveraging the group’s content-creator-commerce moat as well as the central infrastructure for strong offline and online growth.  We aspire to build our brands across offline channels, e-marketplaces, and DTC via leveraging the growth and digital marketing capabilities of the group already in place,” said Khan.

Headquartered in Dubai, this division will function as the international distribution and sales platform for the various beauty and personal care brands within the Group.  The division targets growing a team of 45-50 employees by April 2023 across senior sales and marketing professionals, the company said in a statement. 

Over the next three months, brands will launch in international markets with top retailers both online and offline ensuring the right focus and brand impact is given to each permutation geographically. 

"We are extremely excited to have Asad on board as we set our eyes on our global footprint and provide a robust platform for all our brands to grow internationally. He brings with him an immense wealth of experience in building strong beauty and personal care brands globally combined with strong commercial acumen and consumer centricity. Asad will be instrumental in defining the next phase of Good Glamm Group’s evolution as a global platform,” added Darpan Sanghvi, group founder and CEO, The Good Glamm Group.