GOZOOP Group, an independent marketing group announces the appointment of Samrat Bedi as Chief Executive Officer of GOZOOP Group in India.

Samrat will be responsible for carrying forward GOZOOP’s legacy of helping brands achieve scale and success via a holistic communication approach. Samrat will be based in Mumbai and will report to the board of GOZOOP Group. 

Samrat formerly led Ogilvy’s 82.5 Communications as President and brings to GOZOOP over two decades of rich experience and industry understanding. His success in building brands with an integrated approach will reinforce GOZOOP’s proposition to help brands build deeper relationships in a connected world.

Commenting on the movement, Rohan Bhansali, Chairman & Co-founder, GOZOOP Group said, “In Samrat we have a rare blend of a leader who has a strong growth orientation and a spirited people-first approach. Samrat is a leader who we believe will drive GOZOOP India’s vision. I am confident that his experience and leadership in nurturing brands, teams and creative minds will take GOZOOP forward on its glorious journey.”

Samrat has successfully launched and grown brands like Bisleri, Franklin Templeton Mutual Fund, Piaggio Vehicles - Vespa & Aprilia, Indian Premier League (IPL), Indian Super League (ISL), Cadbury Bournville, Cadbury Silk, PayPal, Mattel (Barbie and Fisher-Price), Taj Hotels, Tata Sky, Cipla, World Gold Council, among others. He has also received several awards for conceptualizing and executing integrated campaigns.