Xoxoday, a company that works in the domain of activities and experiences with corporates has acquihired another experiences and activities startup Blue Bulb.
Blue Bulb was born in the year 2011 by two co-founders Regan Rodricks and Nelson Fernandes. The company is providing exciting tours, personal experiences in cities such as Mumbai, Bengaluru and Goa.
Xoxoday, however, was started as a gifting company Giftxoxo.com in 2012. The business model of the company has transformed over a period and witnessed a sea of change. Currently, it is in the space of democratizing the last mile activity and experiences.
Xoxoday helps companies motivate, inspire, engage, incentivize and reward their stakeholders like employees, clients, customers and vendors. The company bats on technology-enabled reward and incentive solutions based on the requirements.
Once both the company gets integrated it is expected to consolidate their footprint in the experiences sector. Currently, Xoxoday caters to companies in various sectors such as IT, FMCG, Banking and others. Some of the leading companies associated with Xoxoday are Google, Samsung, Amazon and Cisco.
Talking to People Matters on the new acquisition, Sumit Khandelwal, Co-founder, Xoxoday said, “We believe that Blue Bulb's unique local experiences would add value to our business and will help us to improve our relationship with the vendors of the experiences. Also, we are glad to have a passionate entrepreneur like Mr. Regan Rodrigue, Co-founder, Blue Bulb joining Xoxoday as AVP sales to drive business in Mumbai and West region.”
Khandelwal added, “Xoxoday would definitely refine these experiences using our superior technology, RNR and customer loyalty program.”
"I am very excited to bring Blue Bulb's unique experiences portfolio to Xoxoday. And to explore how Xoxoday's vast Enterprise Customer base can benefit from this, especially in Team Bonding and Rewards. I look forward to harnessing Xoxoday's vast resources to strengthen Vendor relationships and drive business, primarily in Mumbai and the Western Region", said Regan Rodricks, Co Founder , Blue Bulb.