According to a Mint report, Indian CEOs believe that Indian companies can deal with a sluggish economy amid volatility, uncertainty, complexity and ambiguity, or a so-called VUCA scenario. They expressed their views at the Navigating VUCA global chief executive officers (CEOs) conference organized by the Indian Society of Advertisers in Mumbai on Wednesday.
The Mint report quotes Manu Anand, managing director of Cadbury India Ltd, as saying, “Companies should look at this as an opportunity and make selective bets, investments and emerge out stronger.” A slowdown can be used as an opportunity to cut flab, he added. “You can become leaner company as you come out of the downturn,” Anand said.
The term VUCA, introduced by the US military when the Cold War ended, best describes the current global situation, the executives agreed.
Read the complete report here