Shiprocket, tech-enabled logistics and fulfillment platform, has appointmented Atul Mehta, as its Chief Operating Officer. Atul moves to Shiprocket after a 4+ year stint at Amazon where he served as the Head of Strategic Partnerships and New Business Initiatives and played a pivotal role in scaling the Amazon Pantry from one city to a PAN India program. Prior to this, he has served in a senior leadership role at the multinational consumer goods company Unilever where he led the iconic toothpaste brand Pepsodent for India.

In this role, Atul will be heading Shiprocket’s logistics platform in India and will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions. Outside these core responsibilities, he will work with the founding team to drive innovation and build long-term strategies.

Saahil Goel, Co-Founder, and CEO of Shiprocket said, “Shiprocket’s growth trajectory has been remarkable in the last few years, and we have been looking for someone to join our top leadership team to match our scale and drive excellence internally. Shiprocket is also ramping up capabilities around hyperlocal, reducing delivery times, and offering fulfillment services. The next decade belongs to millions of entrepreneurs - D2C brands and SMB sellers."

To drive this core engine and entrepreneurship Shiprocket requires a mix of innovation, people leadership, and high-quality execution. "Given Atul’s business acumen and previous experience leading eminent organizations, we are confident that he will be instrumental in strategizing and further driving Shiprocket’s growth,” added Saahil. 

As COO, Atul plans for Shiprocket include working closely with the founding team to further bolster existing operations and aggressively scale the new product offerings we are building. "I look forward to a long-lasting stint and driving the company towards greater heights”, shared Atul.