Can 140 characters land you a job? Most definitely, says 27-year-old Dharmesh Gandhi, a content strategist on the programming team at Star TV India Ltd. Because that’s how he got hired—thanks to his tweets, Mint reported. “Almost 80% of my tweets were about TV shows and movies,” he says. That came to the attention of his current boss, who was setting up a team. Gandhi was called for an interview, and hired.
It’s not just tweets that employers are seeking out. Companies are increasingly using social media websites such as Facebook, LinkedIn and Google Hangouts, too, to reach out to the larger talent pool, say experts.
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