Article: #35 Tata Teleservices: The Values Network

Employee Engagement

#35 Tata Teleservices: The Values Network

Tata Teleservices Limited (TTSL) is a part of the Tata Group, which stands for its heritage, integrity, values and the pioneering spirit, which the group has demonstrated for a century. The Vision, Mission and Values articulated by TTSL have been set in a way that they provide a clear sense of direction to employees and are also inspirational in nature. These are communicated and shared with the employees from the moment they are selected right through the entire employee life cycle. The company stands as ethical in the eyes of its employees, with a good brand and corporate image, it finds its top management free and easy to approach, with expectations and responsibilities as clearly defined and communicated. Ranked #35 in the Great Place to Work® Institute’s Study, #3 in the Industry Category of the Telecommunications sector, TTSL has also been recognized in the Special Category of ‘Excellence in Corporate Social Responsibility’.
 

There is continuous support and guidance from the senior which aids the new entrant to be an effective contributor and shape up to be a future leader in the organization

 

Tata Teleservices Limited (TTSL) is a part of the Tata Group, which stands for its heritage, integrity, values and the pioneering spirit, which the group has demonstrated for a century. The Vision, Mission and Values articulated by TTSL have been set in a way that they provide a clear sense of direction to employees and are also inspirational in nature. These are communicated and shared with the employees from the moment they are selected right through the entire employee life cycle. The company stands as ethical in the eyes of its employees, with a good brand and corporate image, it finds its top management free and easy to approach, with expectations and responsibilities as clearly defined and communicated. Ranked #35 in the Great Place to Work® Institute’s Study, #3 in the Industry Category of the Telecommunications sector, TTSL has also been recognized in the Special Category of ‘Excellence in Corporate Social Responsibility’.
Key performance attributes at TTSL are described as CRISP which stands for Customer Focus, Responsibility for Results, Initiative with Speed, Self confidence with Consciousness and Passion for Achievement. Hiring of new talent is based on these attributes. The organization has a Mentoring Program which was launched in an endeavor to align new trainees with organizational goals. The process is simple yet effective; a senior leader adopts a role of a mentor to groom a junior colleague. There is continuous support and guidance from the senior which aids the new entrant to be an effective contributor and shape up to be a future leader in the organization.
DIALog is the monthly Internal Newsletter which covers the latest internal and external news about TTSL. Apart from TTSL news, there are specific write-ups by the senior management, communicating pertinent and relevant issues and news. DARPAN, the Employee Engagement Model of TTSL covers various aspects of employee work life namely Alignment, Assignment, Engagement, Empowerment and Pride.
E-Pulse is another innovative tool, which was created to enhance engagement of employees from the moment they join by staying in touch and taking feedback from them from the time they join the organization. It is an IT-enabled engagement tool to ensure that assimilation of new employees happens in a smooth manner.
Gyan Tarang enables the employees to self-nominate themselves as Internal Trainers in their areas of expertise and impart knowledge to the fellow employees. TTSL strongly supports the Tata Group program called SCIP (Second Career Internship Program) which enables women who have taken a break from their career, to restart their career. They work on a 6-month project in any one of the Tata Group companies and then confirmed as permanent resources.
In Corporate Social Responsibility, the organization spearheaded Project Drishti which is an effort to provide visually impaired people with equal opportunities and make them self-reliant and economically independent. TTSL has set up two call centres under the banner of ‘Drishti’. Another initiative is Prakriti which is TTSL’s Eco Club. This employee volunteer club has been formed with the aim of creating awareness and an environmentally conscious workforce which in turn influences those around them to care for the planet. The club undertakes various initiatives like tree plantation, jute bag (or other environmentally friendly bags, instead of polythene) use, and awareness sessions in communities etc.
 

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Topics: Employee Engagement, Culture, #BestPractices

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