Dentsu Asia Pacific has announced the appointment of Harsha Razdan as Chief Executive Officer (CEO), South Asia effective May 1, 2023.

He will be based in Mumbai reporting to Rob Gilby, CEO APAC, dentsu, the company said in a statement. 

Razdan is a well-known and respected leader with over 25-years’ experience, having worked across large, global FMCG organisations PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK. 

Razdan joins dentsu from KPMG where he is a Senior Partner, responsible for overseeing both Clients & Markets and Consumer Markets, Life Sciences & Internet Business. He also sits on the Advisory Leadership team as well as the Global Consumer & Retail leadership team. 

He will be responsible for leading nearly 4,000 talented people across South Asia.

“Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape. His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities and create a new value ecosystem for clients with consumers at the centre,” said Gilby.

“It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started,” added Razdan.