Media buying major GroupM, part of global advertising conglomerate WPP group, has recently announced the appointment of Sameer Singh (Sam Singh) as CEO of its South Asia operations. Sameer, who will be starting in July, will report to CVL Srinivas, country manager, WPP India and Mark Patterson, CEO GroupM Asia Pacific.

Based out of Gurugram, he will lead the continued development of GroupM's data-centric enablement for its agencies as they continue to deliver competitive advantage to clients.

CVL Srinivas, country manager, WPP India stated in media, “When planning the leadership succession, we found in Sam the perfect candidate who could take GroupM South Asia to the next level. We have built a strong enabling environment for our agencies with data centricity, digital leadership, and content services. Sam has a track record of driving change at organizations focused on media, technology, brands, and ROI. I look forward to working with Sam who has been a client, a media partner and a friend for many years.”

Sameer joins GroupM from Google India where he was Director- Sales, responsible for the agency business. An alumnus of IIM Calcutta, he has worked across different functions such as brand management, marketing services, and media, among others at Gillette, P&G, GSK and Google. 

Speaking on his appointment Sameer said, “The India market is transitioning to the next level of media sophistication, with GroupM adroitly navigating this space for their clients, and along with their media partners. I am super excited to join the GroupM team on this wonderful journey, and I look forward to bringing to the table, my experiences built at Google, as a Marketer, and while working across emerging and developed markets. I look forward to contributing, and to learning from my colleagues, our clients, and our partners.”