Digital business-to-business payment startup Rupifi has announced the appointment of Pradeep Gode as its chief business officer (CBO).
He brings over 24 years of experience across technology, investment banking and investing and a proven track record of building a world class tech-first financial services company.
Previously, Gode founded C2FO’s India business, served as managing director of C2FO India and oversaw its successful expansion into the Indian market.
“Pradeep’s addition to our team acts as a further catalyst towards our continued success. His experience navigating high growth companies, developing business strategies and leading high performance teams will set us up for success in this exciting new chapter of our company,” said Anubhav Jain, co-founder and CEO of Rupifi.
“I am thrilled to join Rupifi as the B2B economy is ripe for transformation and digital adoption. Rupifi has rapidly built a solid product that addresses key challenges across the B2B payments journey. The customer-first approach to delivering solutions and the world class team the founders have curated gives me utmost confidence that Rupifi will continue to consolidate its market position,” said Gode, who will now lead Rupifi’s domestic expansion and anticipated international foray.
India’s first embedded finance company, Rupifi, partners with leading B2B marketplaces with payment and checkout solutions. Since its inception in 2020 the company claims to have powered commerce to over 150,000 small and midsize businesses (SMBs).