Premium beauty and skincare brand VLCC has announced the appointment of Vikas Gupta as Chief Executive Officer (CEO) with immediate effect. 

The announcement comes after Carlyle, a global investment firm with US$ 369 billion in Assets Under Management, announced a strategic partnership with VLCC through the acquisition of majority stake in the company in December 2022.

Gupta comes with 25 years of FMCG and ecommerce experience. Prior to joining VLCC, Gupta was the CEO of SuperStore by Nykaa.  Before that, he was the Chief Customer and Marketing Officer for Flipkart between 2019-21. 

Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands and was Executive Director of Home Care for Unilever Indonesia.

“Vikas brings muti-decadal, global experience in building leading consumer brands and digital platforms. Vikas will focus on business growth, leveraging technology and customer centricity to bring the best of beauty and skincare propositions to the Indian market. I am confident that the organisation will benefit from his leadership,” said Amit Jain, Managing Director and Head, Carlyle India Advisors.

“For over three decades, VLCC has put customers at the heart of its approach. We will continue to do that with a clear focus on innovation through cutting-edge science. We will continue to build on our strengths, while also exploring new opportunities for growth and expansion. Our focus will be on creating value for our stakeholders and making a positive impact in the beauty and skincare industry,” added Gupta.