If you have used the words 'expert', 'responsible', 'leadership', 'passionate' in your LinkedIn profile to write, share or comment on the professional website, chances are you are part of the Indian professionals who LinkedIn measured/tracked to get the top 10 overused buzzwords for 2017. Running for the 6th year in a row, the LinkedIn campaign encourages professionals to sharpen their profiles using language that is simple yet effective in describing their professional journey.
LinkedIn analyzed the profile summaries of 39 million members in India and compiled the Buzzwords 2017 list. The top ten India Buzzwords for this year include:
A new addition to the top 10 list, ‘specialized’ is this year’s most overused buzzword both globally and in India. ‘Leadership’ has moved up two notches from last year, while ‘passionate’ which was in the top three in 2016 closes the top five list for 2017. Some new additions to the list include words such as ‘certified’ and ‘excellent’; and ‘organization’ which was the most overused Buzzword in 2016 is off the charts this year.
“With over 1 million people entering the workforce every month, the Indian job market continues to get more competitive. So, it’s essential for professionals to show up differently and create a compelling professional brand. Our data shows that historically, this is the busiest month of the year for LinkedIn profile updates. So, if you are starting something new or making your next move, now is the perfect time to evaluate your profile. With our list of overused Buzzwords, we help professionals build a stronger online presence that can get them closer to their dream jobs,” said Deepa Sapatnekar, Head of Communications, LinkedIn India & Hong Kong.
Globally, LinkedIn has partnered with author Christopher Sandford, a bestselling biographer who is well accustomed to articulating others’ achievements. Christopher Sandford has provided his advice for those looking to improve their LinkedIn profile this year:
Mind your language
Your profile summary is one of the first things people look at, so it’s important to get it right. You want the reader to want to know more about you, so start with something punchy. You can do this through specific phrases, storytelling or even clever use of punctuation. Don’t be afraid to lead with a short sentence, such as ‘Music is my first love.’ Above all, you should always keep your reader, or customer, firmly in mind.
It’s often tempting to speak in the third person when it comes to our working lives - don’t! It’s impersonal and won’t draw the reader in. Take a professional tone and be assertive and direct when you’re talking about your achievements, don’t hide behind buzzwords or jargon. At the same time, don’t shy away from adding some personality to your language – this is a great way to show your character.
Make the most of your experience
List out all your relevant previous roles and describe what you did in everyday language. This will help people understand the breadth of your ‘work story’ - a complete profile reflects a well-rounded person.
Show, don’t just tell
While language is important, so is showing real examples of your work. Instead of using buzzwords like ‘strategic’, prove it by uploading presentations or projects that bring this to life. These are individual to you and help paint the picture of your special skills and unique background – whether that’s an image from a launch of a big campaign or the blog you write in your spare time.