Dentsu India has announced the appointment of Malvika Mehra as the Chief Creative Officer. In her new role, she will be heading creative for the agency across its offices and will also be heading the launch of Dentsu India Tomorrow Lab - the new design and innovation unit.
Mehra had founded Tomorrow Creative Lab in 2016. She has worked for more than two decades with companies such as Ogilvy and Grey.
Commenting on the development, Simi Sabhaney, CEO, Dentsu India, said, “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”
Sharing about her new role, Malvika Mehra said, “Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.