MSL has promoted Amit Misra to CEO, South Asia, to lead the brand across SAARC regions, with a primary focus on Sri Lanka and Bangladesh. A company statement says that the move comes with the goal of driving greater synergy across the region and group companies.
He was previously CEO, MSL, India. He will continue to report to Saurabh Varma, CEO, Publicis Communications, South Asia. Misra who joined MSL in 2013 as EVP and director, public affairs, took over India operations as CEO in 2014.
Saurabh Varma, CEO, Publicis Communications, South Asia, said, “South Asia holds incredible opportunities for us and I cannot think of a better leader than Amit to drive synergies for us in this region. Amit has played a tremendous role in building MSL in India. He is a natural leader and has helped grow MSL to newer heights year on year.”
Commenting on this development, Misra said, “It is a genuinely exciting time in the region, with the communication landscape evolving at such a rapid pace. The digital explosion in these markets is facilitating innovative and refreshing work, in an always-on ecosystem. I am looking forward to working with our exceptional talent pool and extending our leadership in these vibrant markets.”