Bharti AXA General Insurance, a joint venture between Bharti Enterprises and AXA, has appointed Sanjeev Srinivasan as its Chief Executive Officer and Managing Director.

Sanjeev joined Bharti AXA General Insurance in August 2016 as Chief Commercial and Principal Officer and now takes over the role of CEO & MD. Sanjeev’s main focus will be to drive Bharti AXA’s go- to-market strategy of creating a balanced portfolio, driving new distribution tie-ups and creating a customer centric brand to drive profitable growth.

Sanjeev comes with over 20 years of experience spanning both Life and General Insurance, manufacturing and logistics. He joined Bharti AXA from ICICI Lombard where he was heading Marketing, Bancassurance and e-business in his last assignment. He has earlier worked with leading companies including Fullerton India Credit Limited, ING Life Insurance, Mahindra & Mahindra Ltd, Xerox India Limited and DHL Worldwide

Rakesh Bharti Mittal, Chairman, Bharti AXA General Insurance said, “As the organization enters the next phase of growth, we are delighted to have Sanjeev onboard. Bharti AXA General Insurance has built a strong business with a seasoned and experienced team and I am confident that with his rich experience, Sanjeev will spearhead the growth of the organization in this phase."

Jean-Louis Laurent Josi, Regional Chief Executive Officer, AXA Asia said - “I am very pleased to welcome Sanjeev as Chief Executive Officer and Managing Director of Bharti AXA General Insurance. I am confident that he will successfully leverage his considerable experience in Insurance to drive superior customer experience and deliver profitable growth for the company. India, for AXA, is an important market with a large potential for insurance penetration given a burgeoning middle-class and a growing economy. Bharti AXA General Insurance has already built a strong position in the Indian market with a large customer base. I am confident that the company will grow successfully under his leadership.”

Sanjeev said, “My team and I are committed to building a strong customer driven organization and driving profitable growth. Our endeavor is to grow a compelling general insurance business and be able to touch the lives of customers and our stakeholders positively.