According to the findings of the recent Nielsen survey, the fast moving consumer goods (FMCG) sector has been voted as the most coveted sector for employment by B-school students of the class of 2012. The ‘Campus Track’ nationwide survey conducted by Nielsen suggests that 36 percent of business school graduates prefer to work with FMCG firms, followed by companies in areas of management consulting (29 percent), IT consultancy or services (20 percent) and investment banking (20 percent). Other preferred places of work include Indian banks, financial institutions, credit rating agencies, retailing and business conglomerates. Given the growth potential of the FMCG sector and with the rebounding of IT/ITeS sector, the findings are on expected lines.

Based on Campus Recruiter Index, an index developed by Nielsen, Hindustan Unilever tops the list of most preferred recruiter, followed by Google, Aditya Birla Group, Accenture and McKinsey & Co. Other names that figure in the list of preferred recruiters are Infosys, Procter & Gamble, Boston Consulting Group, Citi Group, Microsoft, Tata Administrative Services and Axis Bank.