Infosys Ltd's new CEO has come up with a novel approach to reviving the financial fortunes of country's trailblazing outsourcing firm: use Facebook at work, tweet, but get the job done. Infosys has long been run as a conservative company known for keeping strict tabs on work hours and sometimes fining employees for not wearing ties on specific days. Such cheerless self-regard could not have come at a more challenging time, analysts say. In the last few years, the former bellwether of country's outsourcing industry has lagged rivals in winning contracts from the West, torn between chasing high-margin projects and low-margin bread-and-butter IT deals.

Read the Economic Times news report here.