Gone are the days when e-commerce companies ogled as big global banks, consulting firms and consumer goods MNCs strutted around India's top business school campuses. Things have changed and this placement season, e-commerce companies are recruiting in big numbers at the Indian Institutes of Management (IIMs), signaling the chutzpah and coming of age of a sector that has cash propelling its ambitions and believers in its potential.

First-timers at IIM campuses, e-commerce firms such as RedBus, Letsbuy, Via, Valyoo Technologies and Snapdeal have picked up freshers and candidates with experience at salaries ranging between Rs 8 lakh and Rs 16 lakh. Some others, such as Myntra, which had in the past only visited IIM-Bangalore, have this year cast their net wider to include other IIMs.

While most e-commerce firms are opting for a mix of freshers and people with prior experience, online travel agency MakeMyTrip, a veteran of many campus placements, is hiring only laterals from IIMs and other top B-schools such as the ISB.

Source: The Economic Times